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Alan Coughlin

Web Development Lead—Art Director

Experience—Overview

• Creative Marketing Services, Salt Lake City, Utah, gigabyte.com—Co-Owner/Art Director, January 2004–Present
  (Previously named Gigabyte Web Design)
• DMJM+HARRIS/AECOM, Los Angeles, California —Senior Art Director, August 1995–January 2004
• Gigabyte Graphic Design, Los Angeles, California—Owner/Art Director, July 1994–Present
• Recycler Classified/PhotoBuys, Los Angeles, California—Graphic Designer, August 1989–July 1994

Alan Coughlin combines his considerable design expertise with his entrepreneurial spirit and clear overview of the web development process to create web sites that help achieve clients’ business goals. He can look beyond the materials and the organization of the information as it is presented to him and view things as potential customers would so he can create effective web sites that get results. Skilled at conducting requirements analysis, he believes that getting the focus and the message right takes the highest priority.

Alan understands branding and positioning, is in tune with the current trends, and knows how to execute polished, professional designs using cost-effective and manageable techniques.

He also has hands-on experience directing a team of art directors, audiovisual specialists, and designers. Thus he knows how to create products that are both effective and cost-effective, integrating the artistic niceties of design with the pragmatic constraints of budgets and deadlines.

As his portfolio demonstrates, Alan specializes in matching the product to the underlying requirement. In addition to his award-winning Web site design work, he has developed Web- and intranet-based workflow solutions that expedite the processing of high-volume transactions. As an example, Alan created a stationery ordering system that greatly increased throughput, even as it dramatically reduced production error rates.

Experience by Firm/Category

Gigabyte Web Design

Web Design

• Faustino’s Chair Factory Web Site
• Gigabyte Printing Supplies Web Site
• JKW Panama Properties Web Site
• Fast Equity Web Site
• Arman Auto Service Center Web Site
• Lucian Sarbu (Muralist) Web Site
• Getting Fit Web Site
• Tropical Tucan Tours Web Site

Print Design

• Faustino’s Chair Factory List Pricer Catalog

DMJM+HARRIS/AECOM

Web Design and Programming

• AECOM Web Site (Design and Coding)
• AECOM Intranet
• Creative Marketing Services Department Intranet Site
  • Business card and stationery ordering system (Web-based ordering component)
  • Logos, marketing templates, media library
• DMJM Business Development Intranet Site
  • Go/No-Go Decision Tree
  • Win Log
• DMJMOne Web Site Newsletter (Design and Coding)
• DMJM Web Site—First Release (1996–1999) (Design and Coding)
• DMJM Web Site—Second Release (1999–2002)
  • Refined Design
  • Automated Coding
  • Served as Webmaster
  • Directed Rollout Campaign
• DMJM Professional Development Program 2000 Web Site (Design and coding)

Custom Outlook Application Design and Programming

• Current CMS Projects
• Business Card and Stationery Ordering System (workflow and tracking component)
• DMJMH+N IT Change Management Requests System
• CMS Media Library Database

Print Design

• DMJM OnSite Newsletters
• Submittal Template Design
• Brochures

Presentation Materials

• Customized PowerPoint Presentations
• Collateral Products (display panels, agendas, handouts, nametags, CD-ROMs)

Standards

• Template Library
• Logo Quality
  • File Types
  • Distribution
• Graphics Standards for Marketing Photos
• Naming Conventions
  • CMS Job
  • Media Library

Training Others

• Web Development
• QuarkXPress
• Adobe PhotoShop
• Custom Outlook Application Development

Gigabyte Graphic Design

• Owned/operated company
• Clients included many in the film and music industries
• Filmworks Web Site (Designed and coded the site, a revolutionary concept to link Latino filmmakers directly with consumers)
• State-of-the-Art Hispanic Call Center Web Site
• Other projects included corporate identity, ads, brochures, posters, and newspaper design

Recycler Classifieds/PhotoBuys Magazine

• Makeover of corporate identity
• Apprenticeship under Luis Quirarte, professor of typography and recognized expert in iconography

Computer Software Skills

• Adobe: Dreamweaver, PhotoShop, Illustrator, InDesign, Acrobat (authoring version), Audition
• QuarkXPress
• Macromedia Freehand
• Microsoft: FrontPage, Outlook/Outlook Form Designer, Word, PowerPoint, Excel, Access, Visual InterDev
• Peachtree Accounting

Techniques Used

• Hand Coding HTML (and XHTML)
• CSS
• Modular Page Design
• Dynamic Web Application Development
• Interfacing with Programmers in authoring JSP pages for presentation layer
• JSP Standard Tag Libraries (JSTL) and Custom Libraries
• Requirements Analysis
• Javascript (familiar, completed Javascript course)