Guido Laudisa

EXPERIENCE:

7/1997 - Present

DMJM Harris Architecture & Engineering firm

Los Angeles, CA

Art Director/Project Manager

• Responsible for the creation and implementation of corporate communications standards for presentation, proposal, and display materials.
• Designed advertising pages, brochures, presentations and reports employed in both national and international marketing efforts.
• Produced several video presentations for inter-company use.
• Developed logos and corporate identity systems for several joint venture projects.
• Designed and directed the production of the AECOM-- Technology Corporation’s Annual Reports for FY 2000, 2001, 2002, and 2003:
  • 21,000 copies distributed annually.
  • 2001 and 2002 annuals have won industry awards for design and execution.
• Collaborated in the creation of both AECOM’s Internet/Intranet sites to develop a flexible and cost-efficient global communication tool.
• Streamlined and managed the production process for print materials and developed an online ordering system for stationery serving all of DMJM’s 100+ worldwide offices.

10/1994 - 12/1996

FLASH STUDIO digital photo

Rome, Italy

Partner, Creative Director

• Owned and operated one of the first 3 digital photography studios in Italy, introducing this new cost effective and time saving technology to the marketplace and industry.
• Responsible for the restructuring of a traditional photography studio into a cutting edge digital photography studio.
• Drafted and implemented a marketing/business plan for the commercialization of digital photography applied to still-life commercial photography.
• Interviewed key clients to fine-tune this new technology and to further understand which related services could represent a growth opportunity.
• Identified and implemented marketing strategy and guidelines to promote this new technology to current clients and to solicit new accounts.

3/1993 - 9/1994

GB ENIGMA S.A. GIANNI BULGARI

Neuchàtel, Switzerland

Marketing/Advertising Manager

• Conducted a comprehensive brand review to evaluate strengths and weaknesses of all product lines.
• Identified key opportunities and potential growth factors to meet targeted objectives.
• Drafted the brand identity guidelines to be implemented internationally.
• Collaborated with both domestic and international sales managers to create and implement tailored promotional programs for key retailers.
• Established an in-house advertising department to generate advertising campaigns, catalogues, packaging, and p.o.s. material.
• Developed and executed media strategies, for the European markets, and coordinated traffic of print-ready materials for all other markets.
• Created and implemented a co-op advertising manual and plan for both domestic and international markets.

3/1992 - 3/1993

FILA SPORT Spa Athletic sportswear

Biella, Italy/ New York City, USA

International Advertising Consultant

• Acted as a liaison between the Italian parent company and its American subsidiary during the corporate restructuring of Fila USA Inc.
• Researched and selected an international advertising agency to serve the Italian and U.S. markets to allocate a $12.5 million budget.
• Promoted qualitative and quantitative market research on the FILA brand identity in the top ten U.S. markets.
• Directed the development of the advertising strategy, “Fila: Change the Game” to reposition the brand worldwide.
• Organized and executed a 15 minute corporate documentary of FILA’s activities and brand positioning worldwide to be used for the IPO.
• Coordinated promotional and co-op advertising campaigns with key clients such as Footlocker, Lady Footlocker, and Footaction.

1/1990 - 3/1992

FAZIO & MAGLIONE National advertising agency

Rome, Italy

Art Director & Co-Creative Director

• Developed advertising strategies and campaigns for AGS Komatsu Excavators and Orthonova, an orthodontic division of Johnson & Johnson.
• Created advertising campaigns, p.o.s. material, and packaging for clients in the food industry, consumer products, and services.

EDUCATION:

IFOA University of Bari

Italy- Italy- Bari

Professional

Lecturer and project coordinator for the Communications and Marketing department.

6/ 1987

Woodbury University

US- CA- Los Angeles

Bachelor's Degree

B.S. business administration & graphic design, Summa Cum Laude, Departmental Award of Excellence. National Dean's List.

SKILLS:

Skill Name

Skill Level

Last Used/ Experience

Digital Studio Photograpy

Expert

Currently used/ 8 years

Packaging, 3-D Modeling

Intermediate

1 year ago/ 8 years

Illustration

Intermediate

Currently used/ 15 years

Adobe Photoshop (MAC/WIN)

Expert

Currently used/ 14 years

Adobe Illustrator (MAC/WIN)

Expert

Currently used/ 10 years

Adobe Acrobat (MAC/WIN)

Expert

Currently used/ 10 years

Claris Filemaker (MAC/WIN)

Intermediate

Currently used/ 5 years

Macromedia Freehand (MAC/WIN)

Expert

Currently used/ 14 years

Microsoft Word (MAC/WIN)

Expert

Currently used/ 14 years

Microsoft Excel (MAC/WIN)

Intermediate

Currently used/ 5 years

Microsoft PowerPoint (MAC/WIN)

Expert

Currently used/ 8 years

QuarkXPress (MAC/WIN)

Expert

Currently used/ 14 years

FinalCut Pro

Intermediate

Currently used/ 2 years

Adobe InDesign (MAC/WIN)

Intermediate

Currently used/ 2 years

Adobe GoLive (MAC)

Intermediate

Currently used/ 2 years

Microsoft FrontPage (WIN)

Intermediate

Currently used/ 3 years

LANGUAGES:

Languages

Proficiency Level

French

Conversational

Italian

Fluent - Full Knowledge

Spanish

Conversational