According to a study conducted by Google, 4 out of 5 consumers use search engines to find local information, including where to find health care.
This means that if your hospital’s website isn’t utilizing Search Engine Optimization (SEO) properly, your patients can’t find you, in spite of their best efforts.
So, follow these simple SEO tips to help your patients find your health care system:
- Make sure the city/county name, service line, and hospital name is clearly written in the content of each webpage, where appropriate.
- Double check that your hospital and provider contact information (name, address, and phone number) is correct everywhere on your website and search pages, like Yelp.
- Publish relevant content often; patients search for conditions and treatments so make sure you have the information they are looking for.
With improved search-finding for potential patients, hospitals can garner loyalty from the community, increase awareness about locally offered services, and increase hospital revenue by avoiding unnecessary transfers.
Effective SEO helps people within a small radius (e.g. 20 miles) find you. It doesn’t offer much value if people in other states are finding your hospital in their search results, so focus on improving SEO to reach your community.